Wella is German hair care and wig manufacturer based in Geneva, Switzerland.
Wella was founded in 1880 by Franz Stroehr, a hairdresser from Saxony, East Germany.
It specializes in hair care, hair styling, and colorants sold to individuals as well as hairdressers.
The company originally made tulle, the base used to make wigs.
In 1890, he invented Tullemoid Waterproof, a technology that allows the scalp to breathe.
In 1894, he opened his first factory in Rothenkirchen, Germany.
