tarte

Tarte Corporation is an American cosmetics company based in New York City, the company was founded in 1999.
Tarte was founded by Maureen Kelly, and the reason she became interested in beauty was that she could not find effective makeup that she loved.
She wanted natural, glamorous makeup, and her first product was a cheek stain that was used the following year for the cover of Self magazine.
Tarte products are sold in US stores, including Macy's and beauty brands, and in Sephora stores worldwide.
Among its charming products are mascara, blush, and face kits.