Smashbox is a global brand that was founded in 1996 by brothers Dean and Davis Factor, the grandsons of the makeup legend Max Factor.
One of the most important goals of Smashbox is to keep its products on the face for a long time, as it amazed women and won their admiration, and became their favorite brand.
It was also distinguished by its ability to give every woman a bright and flawless complexion, capturing the hearts of the stars, led by Charlize Theron and Drew Barrymore.
With the launch of this beauty brand, you have joined the Smashbox Studios family that includes a modeling agency, fashion line, and photo studios.
The cosmetic brand was sold to Estée Lauder, but the two brothers remained at the fore, responsible for the various innovations.
Smashbox encountered many obstacles when it launched in London, to the point that it was not covered in the media as it should.
However, it witnessed the follow-up and multiply interests in the brand by the masses.
One of its most important products is a cream primer, which has proven amazing effectiveness.
