Missha

Misha is a skincare and cosmetic manufacturer based in South Korea.
In August 2009, the premium line was launched with higher quality and more expensive than the two existing men's cosmetics lines.
Misha changed her brand identity in 2018, and the essence of her new brand became simple.
Mischa's products range from cosmetics and skincare to body and hair products.
Mischa products are also known for their high quality and cost twice as much as the more expensive brands.
As of May 2020, Misha has around 10 million customers worldwide.
Misha has 32,829 stores worldwide, most of which are located in Japan (23,000).