Etude House

Etude House is a South Korean cosmetic brand that was founded in 1966 by Amore Pacific Group.
Etude House treats its clients like princesses as it features a romantic and beautiful princess-style interior with a pink theme.
The store staff also wears pink princess assistant costumes, making customers feel like princesses.
One of Etude House's products is Double Lasting Foundation - which provides 24-hour wear and high coverage.
As a result, sales exceeded 1.2 million as of 2019. And also for a large number of its stores.
There are 393 Etude House stores.